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Cortez 40/40 Exhibition
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Event Report : Cortez 40/40
at Soleplay Jakarta

As written on our feature about Nike Cortez before, the shoe is said to be the significant aspect to the success of Nike, both technical and commercially. Born in the year 1972, Nike Cortez is the first sneaker that comes with Nike's famous logo, the Swoosh. To commemorate the global iconic running shoe, this year Nike celebrates the 40th anniversary of Nike Cortez by initiating the Cortez 40/40 campaign. The campaign has bring out 40 artists across South East Asia (Singapore, Indonesia, Malaysia, the Phillipines and Thailand) where each of 'em has to create a distinctive works of art on the shoe. 

 

Took place at Soleplay, Nike collaborated with 8 groups and individuals from Indonesia, where each of them telling both the history and impression of the Cortez by reinterpreting the sneaker's distinct style. The artists are Kandura, Darbotz, Ykha Amelz, TUTU, Ardo Ardhana, Nina Nikicio, Nsane5 and Studio1212

 

Click on those little arrows below the thumbnails to view all of the customized Cortez, and click these little numbers below to see the details from each artists.

 

Photos by M.Killian and C.Ibrahim

 

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Posted by: c.ibrahim, June 12, 2012

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