MAD Spring/Summer 2012
Product Focus : MAD
Spring / Summer 2012 Collection

One of our favorite local brand, and one of Indonesia's most established clothing line, MAD, has just released their Spring / Summer 2012 Collection. We at Footurama has got a chance to have a get close to their products as well as doing a photo shoot for their most recent collection.


For this Spring / Summer 2012 Collection, MAD still keeps their consistency and basic structure of their pieces from last season, but they add some details to their shirts like embroidered logo. One of their product this season that excite us is the Digital Camouflage Shirt, made from heavy twill fabric. The guys said that the idea of the is based on a classic pajamas, and they gave a twist on it by simply adding an embroidered detail on the left cuff. 


The collection was wrapped up with nice shirts in good materials such as Lightweight Reverse Chambray and Heavy Woven Cotton. Alongside these shirts, their Chino Pants that comes in grey color is also worth a check out. It looks really great to be worn with the Camo Pattern Shirt or any bright color shirt. 


You can view more images of their Spring / Summer 2012 Collection at selected retailers such as [ORBIS], The Goods Dept and GATE. You can also find them through their webstore, Store Gone Mad.


MAD S/S 2012 Collection Lookbook



Adewale Alameen



Michael Killian




Posted by: michaelkillian, July 6, 2012