Nike Store Harajuku Chapter

The Nike Flagship store in Harajuku, Tokyo has been opened for a while now, but not until recently that I was presented with a more detail pictures of the space. As you might already know, the interior was design by the great Masamishi Katayama (Wonderwall) and like most of his portfolios, this one is in the same level of awesomeness.
Check below description from Cool Hunting:
Katayama used elements from shoes and the brand’s history to create crisp but playful treatments. Black rubber soles cut into square tiles make up one wall, while waffle irons, similar to the one used to make the first Nike running shoe tread, offer a poetic backdrop for the latest high-tech trainers (both pictured below). The centerpiece shoe chandelier hangs over the stairway between the first and second floors, made from 400 pairs of of various styles, all in white leather and creating a subtle glow by reflecting lights pointed at them. Behind the cash wrap on each floor is a different creative installation: floor one features a “Just Do It” sign made from foot molds, the second floor has a nautilus made from Dunk uppers (pictured above) and the third floor hosts a crest made from cleats. Beyond these remarkable elements, subtly sophisticated details are there for for discovery throughout the store, some of which are captured in the images below.
In terms of product, the Tokyo flagship store features a huge range of items from both sport and Sportswear. On the first floor, a Runner’s Studio facilitates finding the perfect shoe for running needs. The second floor features a huge NIKEiD studio and the third floor, aka Bootroom, is dedicated to Football gear—a feature only seen otherwise at Niketown London. To celebrate the opening Nike worked with 11 Japanese athletes to create unique colorways from a variety of styles that will only be available at this location.















Date: December 30th, 2009 | Posted by: Taufan
Tags: Harajuku, Nike, Wonderwall


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